Diriku
Branding Design
Diriku is a collection of skin, hair, and body care created with equal care for the many bodies, needs, and conditions navigated throughout life.
Diriku seeks to be a shared practice that begins with intention—in how something is created, prepared, and offered—and accompanies everyday acts of self-care across ages, gender identities, sexual orientations, races, cultural backgrounds, and physical or mental abilities.
The logo design is intended to express the idea of equality through its form. Vertical alignment across the letterforms creates consistent lines at the same height, which, when viewed horizontally, form subtle equal signs.
Diriku seeks to be a shared practice that begins with intention—in how something is created, prepared, and offered—and accompanies everyday acts of self-care across ages, gender identities, sexual orientations, races, cultural backgrounds, and physical or mental abilities.
The logo design is intended to express the idea of equality through its form. Vertical alignment across the letterforms creates consistent lines at the same height, which, when viewed horizontally, form subtle equal signs.