DIRIKU


LOGO DESIGN / BRAND IDENTITY


Logo and packaging design for an inclusive makeup product that aims to be a tool for outward expression that supports mental well-being across ages, gender identity, sexual orientation, race, cultural background, and physical of mental ability. 






LOGO MAKING

 I explored having a composition of lines in creating the logo. The series of aligned lines stands at the same level symbolizes individuals and an inherent equality among them. On the packaging, I rotated the orientation of the lines to form equal lines, being able to read interchangeably between 

“Empower beauty, celebrate you”  
“Empower = Celebrate, Beauty = You”. 

These phrases encourage individuals to express themselves without conforming to norms or standards of beauty. By empowering individuals to celebrate their own unique identities, we encourage a culture of acceptance, respect, and equality for all.